Assistant Secretary for Technology Policy

Creating a federal brand that encapsulates the vision and mission, while also unifying the agency as a whole.

Visual Identity, Branding, Brand Guides, UI Design

The logo expresses the idea of American progress through an abstract symbol of a forward-flying eagle, ascending toward a four-pointed star that represents technology and AI. Its form is defined by precise geometric balance, with proportions rooted in a grid to convey strength, motion, and intent.

Collateral is specifically designed to meet Section 508 and WCAG standards, ensuring clarity and usability for all users. Attention to typography, color contrast, structure, and alternative text helps make each piece accessible across both print and digital formats.