NRF Protect

National Retail Federation Campaign Creating a federal brand that encapsulates the vision and mission, while also unifying the agency as a whole.

Exhibit Design, Branding

The logo expresses the idea of American progress through an abstract symbol of a forward-flying eagle, ascending toward a four-pointed star that represents technology and AI. Its form is defined by precise geometric balance, with proportions rooted in a grid to convey strength, motion, and intent.